About
Duy’s Curation
Personal Joy
Side Quests
Contact
ngocduy.dinh1509@gmail.com
(+84) 975 524 003
About
Duy’s Curation
Personal Joy
Side Quests
Contact
ngocduy.dinh1509@gmail.com
(+84) 975 524 003
Unicorn is a cosmetic shop that sells cosmetics and body care products. The client wants to implement their design onto packaging boxes and paper bags so that their customers know about them when buying from their shops. In the brief, they said they want to have a unicorn and the name in the logo, with a pink tone overall.
Sketches
I started with basic sketches, with and without the round oval border.
Color & Typography
The pink tone is the color palette for the brand logo.
I chose Cooper Black as the typography for the brand logo because it looks soft and feels fluffy with round corners.
Testing Versions
I then started coloring and testing different logo versions.
The client approved this logo version.
Brand Identity & Packaging
After receiving the client’s approval, it is time to implement the brand identity onto the packaging.
The client wants different packaging versions for different items. So I made some other assets for the packaging boxes and bags.
I also used navy blue to display the contrast between the pink logo and the navy background.
Business Cards
Tote Bags
Packaging Boxes
Paper Bags